The new Touchstone Energy TM brand appears on Heartland Power Cooperative publications, equipment and marketing material. National ads appear on TV, in magazines and in newspapers throughout the country.

Heartland Power, along with the other Dairyland Power Cooperative members, are proud to be Touchstone Energy partners, emphasizing our dedication to energy users in our region. The integrity, customer accountability, innovation and spirit of community awareness that cooperatives have always demonstrated will ensure the success of Heartland Power and the other Dairyland Power Cooperative members.

Heartland Power Cooperative is proud to announce their communication partnership--Touchstone Energy. We are joining with electric cooperatives across the country to help identify ourselves as preferred providers of electric service. Touchstone Energy is a brand identity that unifies the co-ops which share common values of integrity, accountability, electric innovation and community involvement.

A "touchstone" is defined as evoking images of making contact, having a solid base and being a tangible reminder of truth. That defines our commitment to you. We are proud of our strong heritage of reliable electric service and responsiveness to member and community needs. The partners we are partnering with in Touchstone Energy hold these same high standards of excellence--no matter where they are.

This does not mean your electric co-op is being taken over or merging with another organization. Heartland Power Cooperative is still your electric co-op. We realize that one of our most important strengths is our connection with the community and the members we serve. Partnering through Touchstone Energy allows us to associate our local co-op with a national network of electric co-ops under one unified and positive brand identity. Our name and logo did not change. But the Touchstone Energy logo is part of our identity so we can proudly claim our association.

We believe in the power of human connections. That's why we encourage you to call the energy professionals at Heartland Power Cooperative if you have any questions about Touchstone Energy or how you might use energy more effectively or efficiently. We are proud to be associated with such an outstanding organization and are proud to be your electric cooperative.

Touchstone Energy® Cooperative Inc. is a national network of electric cooperatives that provides resources and leverages partnerships to help member cooperatives and their employees better engage and serve their members. By working together, Touchstone Energy cooperatives stand as a source of power and information to their 30 million member-owners every day.

Electric cooperatives were originally established to provide electricity to rural America. Now co-op territories have expanded into suburban and some urban areas of the country, which makes electric co-ops the largest electric utility network in the nation. Despite this growth, your local Touchstone Energy cooperative is owned and operated by the members it serves, giving everyone in your community a democratic voice in how the co-op is run.

Community-friendly values mixed with the cooperative business model are what make electric co-ops strong. As a not-for-profit entity, members know they can trust their electric co-op, because it was created to deliver on the promise of providing safe, reliable and affordable electricity to member-owners – not to generate money for shareholders.

What Makes Touchstone Energy Cooperatives Different

Touchstone Energy is the national brand identity for the extensive electric cooperative network. All members exemplify high standards of service because they uphold the four core values of integrity, accountability, innovation and commitment to community. Touchstone Energy co-ops simply put members first and always have a local, member-driven, community focused vision. 

Across the country, local Touchstone Energy co-ops work to improve members’ quality of life by taking a leadership role in community and economic development projects, forging strong partnerships with business members, as well as generously donating time, energy and resources to their local communities. The Touchstone Energy logo means the cooperative understands the power of human connections and is the power of a national network, working in your neighborhood.

Touchstone Energy Cooperatives are:

  • Part of the largest electric utility network in the nation
  • Total more than 700 local systems
  • Serve more than 30.5 million distribution cooperative member-owners
  • Serve nearly 40 generation and transmission cooperatives